Big 12 to Distribute Record $470 Million in Revenue Amid Expansion

May 31, 2024, 05:37 PM

Big 12 commissioner Brett Yormark announced that the conference will distribute a record $470 million in revenue this year. This figure marks the highest distribution in the league's history. The increase in revenue comes despite some dilution in annual payouts to ten existing members due to the addition of four new schools: Houston, Cincinnati, UCF, and BYU. Yormark emphasized the conference's growing relevance and openness to business opportunities, acknowledging "some dilution" in member distribution.