Aviva Acquires Direct Line for $4.65 Billion (£3.7 Billion) on December 23, 2024, Creating UK’s Largest Motor Insurer

Dec 23, 2024, 07:46 AM

Aviva, a UK-based insurer, has reached an agreement to acquire Direct Line Insurance for approximately £3.7 billion, equivalent to $4.65 billion. This transaction is poised to create the largest motor insurer in the UK, consolidating Aviva's position in the insurance market. The deal was confirmed by multiple sources on December 23, 2024, highlighting the strategic move by Aviva to enhance its portfolio in the competitive insurance sector.