Apple Unveils 'Apple Intelligence' with OpenAI's ChatGPT at WWDC 2024

Jun 10, 2024, 06:40 PM

Apple has unveiled its new AI technology, dubbed 'Apple Intelligence,' at the Worldwide Developers Conference (WWDC) 2024. The new AI system, which will be integrated across iPhone, iPad, and Mac operating systems, is designed to be powerful, intuitive, and deeply integrated into Apple's ecosystem. Apple Intelligence aims to enhance personalization and privacy, leveraging user data to provide contextual assistance. A key feature of the announcement is Apple's partnership with OpenAI, which will see ChatGPT integrated into Siri and other Apple apps. This integration will allow users to access generative AI capabilities without needing a separate subscription. The company emphasized that Apple Intelligence will be built with privacy at its core, ensuring that user data is protected. The AI features will include language and image processing, as well as other generative models, and are expected to roll out later this year. Tim Cook highlighted the significance of this development, which will be part of updates to iOS 18 and macOS 15.