Apple to Unveil 'Apple Intelligence' AI Initiative and OpenAI Partnership at WWDC 2024

Jun 9, 2024, 04:45 PM

Apple is set to unveil its new AI initiative, 'Apple Intelligence,' at the Worldwide Developers Conference (WWDC) 2024. This strategic move marks Apple's significant entry into the generative AI space, focusing on enhancing user experience through more intuitive and user-friendly applications. The initiative will integrate AI across iOS 18, macOS 15, and other operating systems, with features like AI-assisted object removal in the Photos app and expanded Siri capabilities. Apple Intelligence will emphasize privacy and security, processing AI queries on Apple's servers. Additionally, Apple has announced a partnership with OpenAI to further advance its AI capabilities. Analysts, including Wedbush's Dan Ives, believe this AI push will kick off a new frontier for Apple, impacting its products and services profoundly. The event is expected to showcase AI-powered Siri, Safari search, and developer tools, positioning Apple to compete with tech giants like Google and Microsoft. Craig Federighi will be presenting, and Apple will reveal Project Greymatter, a core AI strategy tool.