Apple to Unveil AI-Enhanced Siri at WWDC, Competing with ChatGPT

May 10, 2024, 06:23 PM

Apple Inc. is set to enhance Siri, its iPhone virtual assistant, with generative AI technology in an effort to compete with advanced chatbot technologies like OpenAI's ChatGPT. This initiative, reported by the New York Times and confirmed by various sources, is part of a broader strategy to revitalize Siri, which has been perceived as lagging behind its competitors. The announcement is expected to be made at the upcoming WWDC event, highlighting the significance of AI in Apple's future development plans. Key Apple executives, including Craig Federighi and John Giannandrea, have been instrumental in this shift, having personally tested ChatGPT and recognizing the need for Siri's advancement.