Apple to Buy Pixelmator in $300 Million Deal to Enhance Image Editing Capabilities

Nov 1, 2024, 04:12 PM

Apple has announced it will acquire Pixelmator, the developer of popular photo editing apps including Pixelmator Pro and Photomator, known for their AI features, in a deal pending regulatory approval. The acquisition is expected to enhance Apple's image editing capabilities, potentially positioning the company to compete more directly with Adobe in the creative software market. While the terms of the deal were not officially disclosed, reports suggest it may be valued at around $300 million. Pixelmator has stated that there will be no immediate material changes to its apps, but future updates could bring new features and integrations with Apple's ecosystem.