Apple, Netflix, Amazon Propose Performance-Based Pay, Up to $10.5M Bonuses

May 12, 2024, 10:35 PM

Major streaming services, including Apple, Netflix, and Amazon, are shifting their compensation strategies for Hollywood talent. These companies are proposing a new model where payments to actors and creators will be based on the performance of their shows. This change aims to align pay with actual show success, moving away from the traditional model of fixed upfront payments regardless of a show's performance. Apple has proposed a specific plan that could offer up to $10.5 million in bonuses for the most successful shows, as detailed in Lucas Shaw's newsletter. This strategic shift follows recent industry disruptions, including a significant actors' strike last year, which highlighted the need for a more performance-aligned compensation structure.