Apple Builds AI 'Vision Lab' in Zurich, Poaches Google Experts

Apr 30, 2024, 02:28 PM

Apple Inc. is intensifying its efforts in artificial intelligence by targeting Google staff to build a specialized AI team. The company has successfully hired at least 36 AI experts from Google and is establishing a secretive research laboratory, known as 'Vision Lab', in Zurich, Switzerland. This strategic move is part of Apple's broader ambition to enhance its AI capabilities, particularly in developing new AI models and products. The tech giant's aggressive recruitment includes poaching AI specialists from other major companies like Microsoft, Amazon, and Meta, and is led by top AI executive John Giannandrea. Apple's focus on AI is expected to be a highlight at the upcoming WWDC24 and in the next iOS 18.