Apple Becomes First $1 Trillion Brand, Surpasses Microsoft with $3.37T Market Value

Jun 12, 2024, 09:58 PM

Apple Inc. has become the first brand to surpass $1 trillion in brand value, according to Kantar's BrandZ report. This milestone represents a 15% increase from the previous year. Additionally, Apple's stock has surged significantly, adding approximately $430 billion in market capitalization over the past two days, driven by the company's recent AI announcements at its Worldwide Developers Conference (WWDC). This surge has allowed Apple to overtake Microsoft as the most valuable company in the world, with a market capitalization of $3.37 trillion.