Amazon plans to increase the number of ads on Prime Video in 2025, following a successful introduction of advertisements in January 2024. Despite initial concerns, Amazon has not seen a significant drop in subscribers. The company has committed billions into producing and licensing content for Prime Video, with an estimated $9 billion in digital video content expenses in 2024 to drive engagement on the platform. Amazon's Prime Video ad event has reportedly beat internal expectations, contributing to positive stock performance. According to FT, Prime Video's ad-supported UK reach is 19 million.
