Amazon Launches Project Amelia, AI Assistant for U.S. Sellers in Beta

Sep 20, 2024, 09:38 AM

Amazon has launched Project Amelia, a generative AI-powered assistant designed to help third-party sellers on its platform. Built on Amazon Web Services' models and Amazon Bedrock, Amelia assists sellers by resolving account issues and providing easy access to sales and inventory data. Currently in beta for select U.S. sellers, the tool aims to enhance productivity and efficiency. Amelia can also auto-solve problems. Amazon's initiative, announced at Amazon Accelerate, is part of its broader strategy to integrate AI into its services, including AI-powered listings and video tools.