Amazon Launches Project Amelia, AI Assistant for Third-Party Sellers in Beta

Sep 20, 2024, 08:07 AM

Amazon has launched Project Amelia, a generative AI-powered assistant designed to aid third-party sellers. Announced on Thursday, the tool, which is currently in beta for select US sellers, is built on Amazon Web Services' models and Amazon Bedrock. Amelia provides instantaneous answers to broad questions, assists with sales metrics, inventory maintenance, and product advertising, and helps resolve account issues. The initiative aims to boost seller productivity and efficiency by automating various tasks and providing easy access to sales data.