Amazon Launches AI Tool Amelia with Chatbot for Third-Party Sellers

Sep 20, 2024, 09:30 AM

Amazon has introduced Project Amelia, a new AI-powered tool designed to assist third-party sellers. The tool, which is built on Amazon Web Services' models and Amazon Bedrock, aims to help sellers with sales metrics, inventory maintenance, product advertising, and resolving account issues. Currently in beta for select US sellers, Amelia can also fetch sales and inventory data. Announced on Thursday, the AI assistant will further enhance automation for its independent sellers, including a chatbot feature.