Amazon Enhances Buy with Prime and MCF, Integrates PayPal with New Capabilities and More Brands

Sep 18, 2024, 02:44 PM

Amazon has announced significant enhancements to its Buy with Prime and Amazon Multi-Channel Fulfillment (MCF) services during the Amazon Accelerate seller conference. The new capabilities include the integration of PayPal into the Buy with Prime checkout process, allowing Prime members to use PayPal for purchases on participating merchants' websites. This integration is set to start next year, with shoppers able to link their Amazon and PayPal accounts starting in 2025. The enhancements, which expand with new capabilities and more brands, aim to boost sales for online stores and assist businesses of all sizes.