Amazon Begins Testing Ads in Rufus genAI Chatbot in US

Sep 11, 2024, 09:49 PM

Amazon has started testing sponsored ads in its AI-powered shopping assistant, Rufus, in the US. The company is integrating ads into the chatbot's interface, though it has not provided details on what the ads will look like. Rufus may generate accompanying text for ads based on the context of the conversation. This move marks Amazon's latest effort to monetize its genAI search engine technologies.