Alphabet Bets on AI to Revamp Google Search, Holding 85% Market Share

Dec 11, 2024, 02:45 AM

Alphabet, the parent company of Google, is making a significant investment in artificial intelligence (AI) to enhance its core online search business. According to Ruth Porat, Alphabet's president, this initiative represents the company's largest strategic move to date. Google's dominance in the search market remains strong, holding approximately 85% market share, as highlighted in Piper Sandler's PSC 2025 Ad Buyer Survey. The survey also noted that search as a format is maintaining its share better than social media, driven by the integration of new AI tools. This AI-driven revamp underscores Alphabet's commitment to maintaining leadership in the search industry.