Alibaba's Accio AI Engine Boosts Purchase Intent by 40% Across 7,600+ Categories

Nov 13, 2024, 11:00 AM

Alibaba has launched Accio, the world's first AI-powered sourcing engine, designed to help small businesses in Europe and the Americas source supplies more efficiently across over 7,600 product categories. Initial tests showed that businesses' purchase intent increased by 40% when using Accio compared to traditional search engines, according to CNBC. The tool leverages artificial intelligence, combining expert B2B knowledge, AI search, and a global network of suppliers to streamline global trade tasks from search to fulfillment in one unified platform. Accio allows merchants to search for products using text or image prompts and supports five languages: English, German, French, Spanish, and Portuguese. The platform aims to revolutionize the e-commerce industry by simplifying the sourcing process for merchants and enhancing efficiency.