In the 2024 national election in India, AI and deepfakes are being deployed for the first time, marking a significant shift in political campaigning. Politicians are using the technology to create personalized videos and audio messages to reach voters, who may not be aware that they are interacting with digital clones. This innovation has introduced a new layer of complexity to the electoral process, as voters struggle to distinguish between real and manipulated information. The widespread use of AI and deepfakes has sparked concerns about misinformation and the future of democracy in India. A WIRED investigation revealed that voters are being bombarded with millions of calls and video messages from AI clones of politicians.
