Adobe Unveils Firefly Video Model in Beta and AI Tools in Premiere Pro at Adobe MAX

Oct 14, 2024, 01:13 PM

Adobe has unveiled a suite of new AI-powered tools at its annual Adobe MAX conference in Miami. Among the highlights is the Firefly Video Model, which is being described as the first commercially safe video generation model. This tool supports text-to-video and image-to-video capabilities and is designed for prompt coherence. The Firefly Video Model is now integrated into Adobe Premiere Pro, allowing users to extend video clips using generative AI. Adobe's new offerings aim to empower creators with enhanced creative capabilities, joining other big tech companies like Microsoft and Meta in the race to capitalize on the growing demand for AI-driven video tools. Additionally, Adobe announced improvements across its other AI models, including features like Distraction Removal in Photoshop. The Firefly Video Model is currently available in beta version. Adobe Express also received updates, including the ability to create 3D text.