Adobe Unveils Firefly Video Model, AI Tools in Premiere Pro at Adobe MAX 2024

Oct 14, 2024, 01:51 PM

Adobe has unveiled a suite of AI-powered video creation tools at Adobe MAX 2024 on October 14, marking a significant advancement in the company's generative AI capabilities. The new tools, including the Firefly Video Model and Generative Extend, are integrated into Adobe Premiere Pro (beta). These features allow users to generate videos from text and image prompts, and seamlessly extend video clips by adding extra frames and audio. Adobe's Firefly Video Model is touted as the first commercially safe video generation model, designed to ensure prompt coherence. This move positions Adobe as a key player in the AI video technology space, competing with giants like Microsoft, Google, and Meta. The Firefly Video Model is now available in public beta.