Adobe to Launch Firefly Generative AI Video Tool in Limited Release Later This Year

Sep 11, 2024, 01:08 PM

Adobe has announced that it will launch a new generative AI-powered video creation and editing tool in a limited release later this year. The tool, part of Adobe's Firefly suite, will allow users to generate dynamic video content across platforms such as Creative Cloud, Adobe Experience Cloud, and Adobe Express. The new features include text-to-video and image-to-video capabilities, and will be available in beta. Users can explore the AI model for video creation on the Premiere Pro beta app. Adobe aims to enhance its suite of applications with this advancement, which is designed to be commercially safe.