Adobe to Launch Firefly Generative AI Video Tool by End of 2024

Sep 11, 2024, 01:47 PM

Adobe has announced that it will launch a generative AI-powered video creation tool, Firefly Video Model, later this year. The tool will allow users to generate dynamic video content using text and image prompts. It will be available in a limited beta release and is designed to be commercially safe. The Firefly Video Model will be integrated into Adobe's Creative Cloud, Adobe Experience Cloud, Adobe Express workflows, and Premiere Pro. The company aims to enhance video editing capabilities for professional editors and creators by offering features such as B-roll footage generation, clip extension, and animation creation. The tool, set to be released by the end of 2024, is designed to produce cinematic quality videos.