Adobe Integrates OpenAI's Sora, Other AI Tools into Premiere Pro: TechTarget

Apr 16, 2024, 07:30 AM

Adobe is set to revolutionize video editing by integrating third-party generative AI tools into its Premiere Pro software. This strategic move allows users to access advanced AI capabilities from companies like OpenAI's Sora, Runway, and Pika Labs directly within the video editing platform. The integration, reported by TechTarget and TechRadar, aims to enhance creative processes and productivity, providing features such as text-to-video conversion, object addition and removal, and extending video lengths. This development is part of Adobe's broader initiative to incorporate AI into its suite of creative tools, positioning itself at the forefront of AI-driven video production technology.