Adobe Announces New Tools to Protect Artists from AI Content Theft Next Year

Oct 8, 2024, 04:00 PM

Adobe has announced a new initiative to protect artists from AI-driven content theft and misinformation. The company is set to release a web app and a Chrome extension next year in the first quarter of 2025. These tools will allow artists to authenticate their digital works using digital fingerprinting, invisible watermarking, and cryptographically signed metadata. The new features will be part of Adobe's expanded Content Credentials, which act as 'nutrition labels' for digital content, providing detailed metadata about the origin and usage rights of images and videos. This move aims to mitigate the rise of AI-driven deepfakes and ensure that artists can maintain control over their work. | Image: Adobe