Adidas Apologizes, Revises Bella Hadid 1972 Munich Olympics Shoe Campaign After Backlash

Jul 18, 2024, 08:11 PM

Adidas has faced significant backlash after launching a campaign featuring Palestinian-American model Bella Hadid to promote a shoe commemorating the 1972 Munich Olympics. The campaign has been criticized for being insensitive, as 11 Israeli athletes were killed by Palestinian terrorists during the Munich Games. Critics have highlighted Hadid's history of anti-Israel activism and antisemitic comments, and accused Adidas of poor judgment, given the company's historical ties to Nazi Germany and its founder Adolf Dassler. The controversy follows previous criticism of Adidas for its association with Kanye West. Following the uproar, Adidas issued an apology and announced that it would revise the campaign to address the concerns raised.