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Omnicom to Acquire Interpublic for $13B-$14B, Creating World's Largest Ad Firm

Dec 8, 2024, 05:21 PM

Omnicom Group Inc. is in advanced discussions to acquire Interpublic Group of Companies Inc., a merger that would create the world's largest advertising company, according to sources familiar with the matter. The deal, which could be announced as soon as this week, would value Interpublic between $13 billion and $14 billion, excluding debt. The combined entity would have revenues exceeding $20 billion, positioning it to lead in an AI and data-driven future in advertising. Omnicom, trading at a premium to Interpublic, is expected to face some market adjustments following the announcement.