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VisitPrimary Market Focus of Elsewhere Entertainment's New IP
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Activision Opens New AAA Studio Elsewhere Entertainment in Poland to Develop New IP
May 16, 2024, 04:05 PM
Activision has announced the formation of a new AAA studio, Elsewhere Entertainment, which will be headquartered in Warsaw, Poland. The new studio is exclusively focused on developing a new narrative-based and genre-defining AAA franchise. This move comes shortly after Microsoft, Activision's parent company, laid off 1,900 workers and closed several studios, including Arkane Austin and Tango Gameworks. Elsewhere Entertainment represents a shift away from Activision's traditional focus on the Call of Duty franchise and aims to create a new IP. The studio is part of Xbox's broader strategy.
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