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Primary focus of McKinsey's PR strategy in 2025 following settlement?
2
Resolution / Starting Odds
Corporate responsibility initiatives • 25%
Rebranding efforts • 25%
Legal compliance and transparency • 25%
Client engagement and trust-building • 25%
Press releases and corporate communications from McKinsey
Story
McKinsey to Pay $650 Million to Settle DOJ Opioid Probe; Ex-Partner Pleads Guilty
Dec 13, 2024, 03:19 PM
McKinsey & Company has agreed to pay $650 million to settle U.S. Department of Justice criminal and civil investigations into its advisory work with opioid manufacturers, including Purdue Pharma, maker of OxyContin. The consulting firm accepted responsibility for its role in advising opioid producers on how to boost sales, including 'turbocharging' OxyContin sales, which prosecutors said contributed to the opioid epidemic. McKinsey entered into a five-year deferred prosecution agreement to resolve criminal charges, including conspiring with Purdue Pharma and others to aid and abet misbranding of prescription drugs. A former senior partner will plead guilty to obstruction of justice.
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Public apology and reform announcement • 25%
Focus on new business initiatives • 25%
Legal defense and appeal • 25%
No public response • 25%
Significantly Improved • 25%
Slightly Improved • 25%
No Change • 25%
Worsened • 25%
Environmental restoration • 25%
Community compensation • 25%
Legal defense • 25%
Business growth and expansion • 25%
File for bankruptcy again • 25%
Reach new settlements with other firms • 25%
No significant actions • 25%
Rebrand or restructure • 25%
Significant reduction in consulting operations • 25%
Moderate reduction in consulting operations • 25%
No significant change in consulting operations • 25%
Expansion of consulting operations • 25%
Significant Increase • 25%
Moderate Increase • 25%
No Change • 25%
Decrease • 25%
Improving customer relations • 25%
Highlighting competitive pricing • 25%
Emphasizing compliance with regulations • 25%
Promoting new healthcare partnerships • 25%
Settlement finalized with over $500 million • 25%
Settlement finalized with exactly $500 million • 25%
Settlement finalized with less than $500 million • 25%
No settlement finalized by end of 2024 • 25%