Official Apple iOS 18 release documentation

Apple to Unveil AI Features at WWDC, Signs Non-Exclusive Deal with Microsoft-Backed OpenAI

May 27, 2024, 03:32 AM

Apple is set to unveil a suite of new AI features at its upcoming Worldwide Developers Conference (WWDC) in June. The company has reportedly signed a non-exclusive deal with Microsoft-backed OpenAI to integrate ChatGPT into iOS 18, while also considering Google's Gemini as an alternative. Apple's AI strategy, dubbed Project Greymatter, will enhance standard system components such as Safari, Spotlight Search, and Siri. Despite being a late entrant in the AI race, Apple is banking on its large user base to gain a competitive edge. The new capabilities include transcription of voice memos and photo retouching, among others. This move signals Apple's commitment to advancing its AI technology and maintaining its market leadership.