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Picsart, Backed by SoftBank, Partners with Getty Images to Develop Commercially Safe AI Model for 150 Million Users

Jun 14, 2024, 10:16 AM

Picsart, a photo-editing startup backed by SoftBank, has announced a partnership with Getty Images to develop a custom AI model. This collaboration aims to bring AI-generated imagery to Picsart's 150 million users. The new AI image generator will be trained on Getty Images' licensed creative content, ensuring that the generated images are commercially safe. This move is seen as a direct challenge to Adobe's similar offerings. The AI image generator is expected to be available later this year, specifically for Picsart's paying subscribers.