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France Announces New Rule on Shrinkflation Disclosure

Apr 20, 2024, 03:50 AM

In response to the widespread issue of shrinkflation, where products are reduced in size without a corresponding decrease in price, the French government has mandated that retailers must inform consumers of such changes. This new regulation, announced on Friday, aims to enhance transparency and address consumer concerns over receiving less value for the same or higher price. Retailers will be required to display clear signage notifying shoppers whenever a product's size is reduced but its price remains unchanged or increases.