Public announcements and reports of national team sponsorship deals in 2025

CBF Secures 14-Year Nike Deal Worth $100M Annually, Largest in History

Dec 6, 2024, 11:48 PM

The Brazilian Football Confederation (CBF) has renewed its sponsorship deal with Nike for 14 years, extending their partnership until 2038. The new agreement, the biggest in CBF's history, significantly increases Nike's financial commitment, with the company set to pay $100 million annually, up from the previous $35 million. Additionally, the deal includes royalties from jersey sales and could generate up to R$1 billion per year for the CBF. This contract is regarded as one of the largest in global football sponsorships and aligns with high-value deals such as those between Germany and Adidas or Barcelona and Nike.