Market
Will Threads exceed 400 million monthly active users by the end of 2025?
4
Resolution / Starting Odds
Yes • 50%
No • 50%
Official user statistics released by Meta Platforms Inc.
Story
Meta Introduces First Ads on Threads to 300 Million Users in U.S. and Japan
Jan 24, 2025, 05:12 PM
Meta Platforms Inc. has initiated a limited test of advertising on its Threads platform, targeting users in the United States and Japan. This move marks the first introduction of ads to the micro-blogging service, which has been ad-free since its launch in 2023. The test involves a small number of brands and aims to integrate ads that are as engaging as organic content, according to Instagram head Adam Mosseri. The ads will appear as image posts within the home feed of a select group of users. Meta's goal is to gather feedback and monitor the test's impact before expanding the advertising feature more broadly. This development follows Threads' growth to over 300 million monthly active users, signaling Meta's intent to monetize the platform as it continues to compete with other social media networks like X.
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300-500 million • 25%
Less than 300 million • 25%
500-700 million • 25%
More than 700 million • 25%
900-950 million • 25%
More than 1 billion • 25%
951-1 billion • 25%
Less than 900 million • 25%
Decrease in engagement • 25%
Increase in engagement • 25%
Fluctuating engagement • 25%
No significant change • 25%
