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Google to Sanction U.K. Businesses for Fake Reviews, Deactivate New Reviews, and Delete Existing Reviews
Google has committed to enhancing its efforts to combat fake online reviews for businesses in the U.K., following a comprehensive investigation by Britain's competition regulator, the Competition and Markets Authority (CMA). The CMA announced that Google will impose sanctions on U.K. businesses and individuals involved in manipulating star ratings. As part of this initiative, Google will deactivate new reviews and delete all existing reviews for a period exceeding six months. Additionally, Google is required to report its progress to the CMA over the next three years. This move is part of a broader crackdown on misleading online practices aimed at ensuring fair competition and protecting consumers.
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Will Google deactivate new reviews for U.K. businesses by June 30, 2025?
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Google's official announcements or reports to the CMA
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