BlackRock, valued at between $10 trillion and $11 trillion and the world's largest asset manager, is preparing to list a Bitcoin exchange-traded product (ETP) in Europe, according to Bloomberg reports. The ETP is set to be domiciled in Switzerland and will mark BlackRock's first crypto-linked product outside of the United States. The move follows the success of BlackRock's $58 billion Bitcoin ETF in the US. The firm plans to begin marketing the European ETP as early as this month, potentially reaching 1 billion people in Europe.