Market
Who will lead in annual revenue among ad agencies post-merger by FY 2026?
2
Resolution / Starting Odds
Omnicom-Interpublic leads • 25%
WPP retains top spot • 25%
Other company leads • 25%
Revenue rankings remain unchanged • 25%
Annual financial reports of advertising companies
Story
Omnicom to Acquire Interpublic in $13.25B Stock-for-Stock Deal, Creating World's Largest Ad Agency
Dec 9, 2024, 12:40 PM
Omnicom Group Inc. has agreed to acquire Interpublic Group of Companies Inc. in a $13.25 billion all-stock deal, creating the world's largest advertising agency. The merger, which has been unanimously approved by the boards of both companies, is set to close in the second half of 2025. The combined entity will have annual revenues of nearly $26 billion, surpassing the current industry leader, WPP. This strategic move aims to better compete with Big Tech firms amid the increasing use of AI in advertising. The deal reflects a significant consolidation in the advertising industry, reshaping the competitive landscape as traditional players adapt to technological advancements. The CEOs of both companies have highlighted the merger as a bet on the future of Madison Avenue, filled with AI and ad tech.
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