Market
Which mobile payment service will have the largest market share in Norway by end of 2025?
2
Resolution / Starting Odds
Vipps has largest share • 25%
Apple Pay has largest share • 25%
Google Pay has largest share • 25%
Other services have largest share • 25%
Market research reports, financial analysis publications
Story
Norway's Vipps Launches World's First Apple Pay Alternative on iOS 18.1 Following NFC Access Opening
Dec 10, 2024, 09:01 AM
Norwegian payment service Vipps has launched the world's first alternative to Apple Pay on iOS, following Apple's recent decision to open NFC access to developers with the release of iOS 18.1. This development marks a significant shift in the digital payments landscape, effectively ending Apple's monopoly on mobile payment solutions on the iPhone. The introduction of this wallet by Vipps, which is bank-owned, highlights the growing competition in the fintech sector, particularly in mobile payments. The launch is seen as a pivotal moment for digital wallets, as it allows users more options for transactions on Apple devices.
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