Market
What will be Warner Bros. Discovery's strategic focus post-restructuring by end of 2025?
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TNT•Animal Planet•CNN•Global Linear Networks•Max•New Line Cinema•Bank of America•Jessica Leaf Ehrlich•Comcast
Resolution / Starting Odds
Focus on Streaming Expansion • 25%
Focus on Content Production • 25%
Further Divestitures • 25%
Other • 25%
Statements from Warner Bros. Discovery's executives or strategic reports in major business publications
Story
Warner Bros. Discovery to Split Cable TV from Streaming by Mid-2025, Stock Surges
Dec 13, 2024, 12:30 AM
Warner Bros. Discovery Inc. has announced a major corporate restructuring, deciding to separate its cable TV business from its streaming and studio operations. This move comes as the company seeks to adapt to the ongoing trend of cord-cutting and the shift towards streaming services. The cable TV business, which includes networks like TNT, Animal Planet, and CNN, will be housed under a new unit named 'Global Linear Networks'. Conversely, the streaming platforms Max and Discovery+, along with film studios such as Warner Bros. Pictures and New Line Cinema, will form another division. This restructuring aims to provide more options for value creation in both divisions and potentially pave the way for a sale or spinoff of the cable TV operations by mid-2025. The decision has led to a significant rise in Warner Bros. Discovery's stock price, with shares increasing by over 15% to close at $12.49. The company's strategy aligns with industry trends where media companies are reevaluating their traditional television assets due to the growth of streaming services. Bank of America analyst Jessica Leaf Ehrlich has pointed out that Warner Bros. Discovery's cable TV assets could be a 'very logical partner' for Comcast's new spin-off.
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Similar markets
Strengthening linear networks • 25%
Cost-cutting measures • 25%
Mergers and acquisitions • 25%
Expanding streaming services • 25%
Other • 25%
Streaming • 25%
Studios • 25%
Global Linear Networks • 25%
No significant change • 25%
Acquisition by another company • 25%
Increased streaming subscribers • 25%
Spinoff of Linear TV division • 25%
Other • 25%
Streaming Platforms • 25%
Film Production • 25%
Television Production • 25%
A film studio • 25%
A streaming service • 25%
No major acquisition • 25%
A technology company • 25%
Content production company • 25%
Media company • 25%
No major acquisition • 25%
Technology company • 25%
Streaming & Studios • 33%
Global Linear Networks • 33%
Other • 34%
Global Linear Networks • 25%
Neither shows growth • 25%
Both equally • 25%
Streaming and Studios • 25%