Market
What will be the key benefit cited for using AI-generated content by advertisers in 2025?
2
Resolution / Starting Odds
Cost Efficiency • 25%
Speed of Production • 25%
Creative Innovation • 25%
Audience Engagement • 25%
Industry surveys or reports
Story
Nike Launches AI-Generated Ad Using Hybrid Workflow, Combining Over 5,000 MidJourney Images for 2025
Dec 28, 2024, 08:25 AM
Nike has launched a new advertisement created using artificial intelligence (AI) and traditional visual effects (VFX), marking a notable advancement in the integration of AI in advertising. The ad reportedly involved a hybrid workflow that combines AI-generated content with traditional techniques, showcasing the potential of AI in professional video production. Over 5,000 images were generated using MidJourney for this campaign. Industry analysts suggest that the use of AI in advertising is likely to become increasingly common, with many advertising agencies establishing dedicated AI departments or entirely new agencies focused on AI-driven content creation.
View original story
Similar markets
Customer Support • 25%
Marketing/Advertising • 25%
Other • 25%
Content Creation • 25%
Advertising • 25%
User Interaction • 25%
Content Creation • 25%
Other • 25%
Enhance personal brand • 25%
Other • 25%
Legal protection • 25%
Prevent unauthorized use • 25%
Stock Video Elements • 25%
VFX Production • 25%
Other • 25%
Memes and Social Media Content • 25%
Content Quality • 25%
Authenticity • 25%
Privacy • 25%
Other • 25%
Other • 25%
Deepfake Videos • 25%
AI-generated Images • 25%
AI-generated Audio • 25%
Other • 25%
Content Creation • 25%
User Interaction • 25%
Entertainment • 25%
No • 50%
Yes • 50%
Education • 25%
Entertainment • 25%
Advertising • 25%
Other • 25%
Other • 25%
Entertainment content • 25%
Educational content • 25%
Marketing content • 25%