Market
How will Max's market share change by June 2025 due to password crackdown?
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Story
Max to Enforce Password Sharing Restrictions Next Week, Targets High-Usage Users
Dec 4, 2024, 12:53 PM
Warner Bros. Discovery's streaming service, Max, is set to begin enforcing restrictions on password sharing next week. This crackdown will start with 'very early, gentle messaging' aimed at users with high usage, according to the company's streaming chief. The move follows similar actions by other streaming platforms to curb account sharing, signaling a broader industry trend towards stricter account management policies.
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