Market
Aviva Announces Additional UK Insurance Acquisitions by End of 2025?
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Official press releases from Aviva, financial news reports, or industry announcements.
Story
Aviva Agrees to Acquire Direct Line for £3.7 Billion ($4.65 Billion), Creating UK's Largest Motor Insurer
Dec 23, 2024, 08:35 AM
UK insurer Aviva has reached a formal agreement to acquire Direct Line Insurance for approximately £3.7 billion ($4.65 billion). This acquisition is set to create the largest motor insurer in the UK. The deal has been confirmed by multiple sources, highlighting Aviva's strategic move in the insurance market. The transaction is expected to enhance Aviva's position within the sector, further consolidating its market presence.
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