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Amazon Wins NBA Streaming for 2024-2025 in $60B Hybrid Rights Deal

Apr 27, 2024, 11:30 AM

The NBA is actively negotiating its media rights, aiming for a hybrid linear-digital model and expecting to secure a deal valued between $60 billion and $72 billion over approximately ten years. Amidst these negotiations, Amazon has emerged as a significant player, acquiring rights to stream NBA games starting the 2024-2025 season. This move marks a strategic expansion for Amazon, following its model used for NFL broadcasting rights. The deal includes regular season and playoff games, positioning Amazon alongside traditional broadcasters like ESPN and TNT, who are also expected to retain parts of the NBA broadcasting package.