Loading...
Market
Impact on YouTube's ad revenue due to ad-blocking crackdown Q4 2024
5
Resolution / Starting Odds
Increase in Ad Revenue • 25%
Decrease in Ad Revenue • 25%
No Significant Change • 25%
Fluctuating Results • 25%
YouTube's quarterly earnings report
Story
YouTube Escalates Crackdown on Ad-Blocking Apps, Criticized by EFF
Apr 16, 2024, 01:30 PM
YouTube has intensified its efforts against third-party apps that enable ad-blocking, affecting users' ability to skip ads on videos. The platform is enforcing measures to prevent these apps from bypassing advertisements, which are a significant source of revenue. This crackdown involves strengthening enforcement on apps that violate YouTube's Terms of Service, specifically targeting ad-blocking functionalities. The move, warned in a YouTube blog post, has led to error messages in apps attempting to block ads, signaling YouTube's commitment to protecting its ad revenue streams. Daly Barnett from EFF criticized the move as 'lazy and deliberately malicious'.
View original story
Similar markets
Increase in users • 33%
Decrease in users • 33%
No significant change • 34%
Increase by over 20% • 25%
Increase by 10-20% • 25%
Increase by less than 10% • 25%
No change or decrease • 25%
Significant impact • 33%
Moderate impact • 33%
No impact • 33%
Mostly Positive • 33%
Mostly Negative • 33%
Neutral • 34%
Significant financial loss • 25%
Moderate financial impact • 25%
Minimal financial impact • 25%
No financial impact • 25%
Increase • 33%
Decrease • 33%
No Change • 34%