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Alphabet in Advanced Talks to Acquire HubSpot in Potential $30B Deal

May 9, 2024, 09:40 PM

Alphabet Inc., the parent company of Google, is reportedly advancing in its discussions to acquire marketing software provider HubSpot. The deal, which has been a topic of ongoing negotiations, could potentially be one of the largest mergers and acquisitions of the year, with HubSpot valued at a market cap of approximately $30 billion. If successful, this acquisition would mark a significant expansion of Alphabet's business portfolio but is expected to face substantial regulatory scrutiny.