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VisitImpact on Commanders' branding strategy by end of 2024
Rebranding initiative launched • 25%
Return to old logos for merchandise • 25%
No change in branding strategy • 25%
Increased control over merchandise production • 25%
Official statements from the Washington Commanders’ marketing team or major marketing analysis reports
Commanders' Coach Dan Quinn Wears Unauthorized Old Logo Shirt, Not for Sale
May 12, 2024, 07:32 PM
Dan Quinn, the new coach for the Washington Commanders, sparked controversy by wearing a shirt featuring an unauthorized old logo of the team in one of his first public appearances. The shirt, which was not sanctioned by the team and not intended for sale, included a throwback to the old Commanders logo with feathers. It was reportedly made by the team's equipment staff, not the team brass, as a gesture to reconnect with franchise legends previously alienated by former management. The NFL and the Commanders have not officially commented on the matter, but it has raised concerns about the use of unauthorized merchandise.
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