Chipotle's financial reports

Chipotle Increases Portions for Filmed Orders Amid Social Media Pressure, Stock Drops 23%

May 26, 2024, 09:09 PM

Chipotle has increased portion sizes for orders that are filmed, responding to social media pressure. This move comes amid growing customer dissatisfaction with portion sizes, which has led to a 23% drop in the company's stock. Despite Chipotle's non-committal responses to inquiries about portion sizes, the issue has become increasingly prominent and is expected to have financial repercussions for the company. Chipotle workers have noticed an increase in customers filming their orders.