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Impact of hacking incident on Snowflake's customer retention by end of 2024
5
Resolution / Starting Odds
Customer retention improves • 33%
Customer retention remains stable • 34%
Customer retention decreases • 33%
Public reports or statements from Snowflake
Story
Snowflake to Close Hacking Probe This Week After Attack Targeted 165 Customers
Jun 13, 2024, 04:55 PM
Snowflake Inc. plans to close its investigation this week into a recent hacking campaign that targeted its clients. The cloud data and analytics company, trading under $SNOW, reported that the attack ensnared as many as 165 of its customers. Snowflake has not detected any unauthorized access into customer accounts since early last week. The decision to conclude the probe comes after thorough internal checks and monitoring, ensuring the security of customer data.
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Terminate contracts • 33%
Demand compensation • 33%
Increase security measures • 34%
Implements MFA • 25%
Offers compensation to affected clients • 25%
Both • 25%
Neither • 25%
Increase by 5-10% • 33%
Increase by 11-20% • 33%
Increase by more than 20% • 34%
Ransom paid in full • 25%
Ransom partially paid • 25%
No ransom paid • 25%
Ongoing negotiations • 25%
Significant Loss (>15%) • 25%
Moderate Loss (5-15%) • 25%
Minor Loss (<5%) • 25%
No Impact • 25%
Stock price increases • 33%
Stock price decreases • 33%
No significant change • 34%
Increase by over 10% • 33%
Decrease by over 10% • 33%
Remain within ±10% • 34%
Significantly negative • 33%
Moderately negative • 33%
No significant impact • 34%
Significant improvement in market position • 33%
Moderate improvement • 33%
No change or worsening • 34%