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How will TikTok's under-18 beauty filter policy impact user engagement by mid-2025?
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Story
TikTok to Restrict Facial-Altering Beauty Filters for Under-18s Worldwide Amid Legal Pressure
Nov 27, 2024, 07:16 PM
TikTok announced plans to restrict the use of beauty filters for users under 18 years old worldwide, aiming to protect the mental health of its young audience amid growing legal and public pressures. The platform will disable filters that alter appearance, such as enlarging eyes, plumping lips, and smoothing or changing skin tones, for teenage users globally by the end of the year. This move seeks to combat anxiety and self-esteem issues stemming from unrealistic beauty standards promoted on social media.
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