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How will public perception of Tesla Korea change by mid-2025 after Kim Ye-ji's appointment?
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Surveys or studies published by reputable market research firms
Story
Tesla Korea Names Viral Olympic Shooter Kim Ye-ji as First-Ever Brand Ambassador
Nov 1, 2024, 12:15 PM
Tesla Korea has announced Olympic shooting star Kim Ye-ji as its first-ever brand ambassador. Despite some initial skepticism about her familiarity with Tesla and its mission, Kim, who has gone viral, expressed excitement about the role. In a press release, she stated, 'I’m very excited to work with Tesla, who have recognized me. I hope to convey a positive message together with Tesla.' She also described Tesla as an 'innovative and future-minded brand.' Elon Musk, Tesla's CEO, praised Kim, suggesting she 'should be cast in an action movie.' This move marks a significant step for Tesla Korea as it aims to strengthen its brand presence in the region.
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