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Market
How will Outbrain's market share in digital advertising change by December 31, 2024?
3
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Industry reports from credible sources like eMarketer
Story
Outbrain Acquires Teads in $1 Billion Deal Finalized on Thursday
Aug 1, 2024, 12:27 PM
Outbrain has confirmed its acquisition of Teads, an ad tech firm owned by Altice, in a deal valued at over $1 billion. The transaction includes a payment of $725 million in cash, with the remainder financed through existing cash and debt from Goldman, Jefferies, and Mizuho. This acquisition is part of Outbrain's strategy to offer a comprehensive platform for brand and performance advertising across the open internet and connected TV (CTV). Outbrain's CEO, David Kostman, stated that the combined entity aims to provide a true end-to-end, full-funnel platform. The deal was finalized on Thursday.
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